Friday, 27 April 2012

Friday, 27 April 2012

50k'nth Job? What Do We Win?!

Very pleased to see this piece about us creating the 50,000th new job in Kent in Kentonline today, although it's quite disconcerting that it appears to have been published on the 23rd and yet mentions Sir Brandon Gough's sad passing on the 26th, quirk of the Internet or prescience? Spooky.

Anyway, thanks to Kent Online, Phil Last and everyone else at Locate in Kent for the name check, very pleased to be involved, we've been blown away by all the support they've given us.

http://www.kentonline.co.uk/kent_business/home/2012/april/23/locate_in_kent_helps_750_firms.aspx

Saturday, 7 April 2012

Saturday, 7 April 2012

Another Chart Hit For Red Bull!

Last week the latest iteration of Kart fighter (our hit racing game for Red Bull went live in the app-store, this time it's multi-language and has been released worldwide and so we were very excited to see what might happen.
I'm very pleased to report that Kart Fighter - World Tour is another mahoosive hit! It's already topping charts all over the world (several no. 1 app, 100s of no. 1 spots in the categories, top 25 app in 40+ stores).

So, the world appears to agree that Kart Fighter World Tour is cool, and why wouldn't they? It's Fun, free, features 13 locations with 3 tracks each, 3 different karts and awesome upgrades, it's available online, on iOS and on Android so what are you waiting for? Go play it!

Get it for iOS (iPhone, iPod, iPad).
Get it for Android (phones and tablets).
Or play now online!

Tuesday, 3 April 2012

Tuesday, 3 April 2012

IPC Rubber-Stamps Kempt?

In an interesting turn of events IPC have announced the launch of IPC Play which offers the production of bespoke Advergames to clients, primarily - by the look of it - large media agencies.

This is an interesting turn of events for Kempt, on the one hand it's not ideal to have a one of our media partners turn into a new competitor (particularly when backed by a very large publishing company) but on the other hand it's quite positive. It's yet further evidence that games as an advertising medium are being taken extremely seriously which can only be good for us and for our burgeoning little industry.

I wish them the very best of luck with the endeavour but (obviously) I would be very happy to speak to any agencies who want to get an alternative point of view on their briefs :o) I'm sure we can be extremely competitive with IPC Play for a number of reasons:
  • Our 9 years of experience of using games as branded content means that we have a wealth of technology and knowledge to draw from allowing us to craft more sophisticated and robust solutions.
  • Our creative standards are a lot higher than most and we aren't confined to a house style of any kind.
  • Our business is not crippled by having to pay dividends to silent shareholders.
  • We are not affiliated to any one media partner so, when it comes to promotion, we can shop around for the best provider and deal.
  • We're really, really cool.
Anyway, i could go on but once again, good luck IPC and thanks for adding your seal of approval to our industry!

C