Friday, 14 October 2011

Friday, 14 October 2011

Fanstastic Tavern - Fantastic!

Last night I had the immense pleasure of being invited to The Fantastic Tavern, a regular event run about every 6 weeks by the amazing people at EMC Consulting and hosted by the inimitable Mr Matt Bagwell. Over the last few years TFT has taken on a wide variety of subject matters but this time round the team showed remarkable bravery in tackling "The ROI of Social"... no mean feat indeed.
It was a great event, packed with lots of intimidatingly clever people, inspiring content, great food and plenty of liquid lubricant. Highlights included the inspiring story of the socially operated mobile network GiffGaff, Freud spanking and Social Genomics (essentially a Haynes manual of the mechanics of social interaction). I'm certain to be digesting it all for quite some time to come!

The event concluded with a panel session which made a valiant attempt to tackle some of the burning issues within Social which I was invited to be part of (thanks Matt!) there was some amazing debate around such issues as how a business can move towards being more social, the power of "like"-ing and so on. The best question however was saved until last - Within a business, who should have ownership over social.

It fell to me to answer this first and, I'm slightly ashamed to admit, I made a bit of a hash of it. Unfortunately it's not something I'd ever thought about before and so I ended up mumbling some rubbish about empowering the young people in the business and that all parts of the business should have some kind of vested interest.

As I say, I'm not particularly proud of this answer, and although I still think that there is some truth to be found within it I acknowledge that it neglects much more - as was eloquently pointed out to me by the rather brilliant Jo from B&Q after the panel.

So... who should own Social within an organisation then? PR, Web, Marketing...? Unfortunately I don't actually think there's a proper answer for this... the reality is that social media can have relevancy for almost any part of a business and as such it's unlikely to ever have a standard home within one particular team. In some larger organisations this might mean that there will be a social department who have ownership over the company's social activities and act as enablers for the rest of the business's functions, in others it might mean that it's owned by one person within a particular team and in others still (such as King of Shaves) it might even be owned by the founder or one of the executives of the company, it all depends on the needs, makeup and objectives of the company concerned.

Ultimately I think there's only one thing that's important - that social has a champion within the business and that the champion is someone who has the knowledge - but most of all - enthusiasm to drive social forwards within the business - something that B&Q clearly don't need to worry about.

So... embarrassingly... I stand corrected... but no worries, isn't that what these things are all about?!

Friday, 7 October 2011

Friday, 7 October 2011

Back on Board and Five Award Nominations!

Last night was the BIMA AGM and the official announcement of the shortlist for the 2011 BIMA Awards. It was a big night for Kempt, not only did I get re-elected back on to the BIMA Exec (a role that I'm hugely proud of holding and therefore I'm hugely grateful to the membership for allowing me to retain) but also I'm hugely pleased to announce that Kempt have appear to have done rather well in the BIMA awards this year. Our smash hit iOS/Social Game - Red Bull - Kart Fighter which we released in June has been nominated no less than five categories!

The categories concerned are: Advertising, Consumer Goods & Services, Engagement, Content & Blogging, Multi-Platform, Social Media, Viral & PR. To say that we were chuffed with this would be the understatement of the decade, we all worked stupidly hard on the campaign and so this recognition means the world to all of us. We're also hugely grateful to our amazing clients at Red Bull for giving us the opportunity to work on the project.

I do have to confess to a degree of discomfort in making this announcement - given my involvement with BIMA and the fuss I've made over the last few years about ensuring the awards were as fair and impartial as possible - but I totally didn't rig it honest!

Anyway, there are loads of fantastic projects nominated this year so, if you're interested, you can see the full shortlist over on the BIMA awards site. The awards themselves are on the 10th Nov at Fabric London, wish us luck and hope to see you there!

Check out Red Bull Kart Fighter on the Red Bull site and on the UK App Store.
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