Wednesday, 16 February 2011

Wednesday, 16 February 2011

How to Create a Brilliant Casual/Social/Advergame

I often get asked what the secret of our success is, which (apart from the fact that we're brilliant!) is a tricky question to answer. I think a lot of it however comes down to our approach to game design, therefore I thought it might be useful to share a few pointers which I recently put together for a pitch:

Things to remember when designing your game:
  • The best/most successful games are often based on very simple ideas/principles.
  • Find a unique “take” which will help to make it stand out from the crowd.
  • Your audience are looking for a snack, not a meal, cater accordingly.
  • Make sure any important messages are clearly communicated within the first 3-5 mins.
  • Only 10% of your audience are actually good at games, build your game for the 90% that aren't!
  • Reward failure almost as much as success.
Those points might sound really obvious but as with all things, it's the simple things that make the difference between failure and success. Bear them in mind and you won't go far wrong.

0 comments: