When building an advergame a lot of our energy goes into the strategy - how do we appeal to the right audience, is there a concept that feels consistent with the message and so on. It can be a complex task and so once in a while it's great to have the opportunity to let our hair down and just make a fun game for the sake of it.
A perfect example was when Spil Games - the giant casual gaming portal - asked us to build a driving game where the only criteria was feel-good fun for millions of users. The result of this is our latest release, Uphill Vegas. If I tell you that it stars an Elvis impersonator driving a pink Cadillac whilst strumming the guitar and pulling shapes then you're going to want to play it, right?