Friday, 4 June 2010

Friday, 4 June 2010

Kempt Update - Summer 2010

It's been a very busy start to the year at Kempt so we thought it was time to put together a short update on some of the things that have happening at the Kempt cave: our work, acclaim, news, press, what's coming up and most importantly Martyn's red hot World Cup tip.

Summer of Soccer: In keeping with the growing football fever, the Pepsi Football Hero global activation was launched on
Microsoft featuring 5 brand new Kempt games, currently garnering average dwell times of over 10 minutes each. Check them out on the MSN Football Hero site, on Instant Messenger or the viral versions which are pretty much everywhere online!

Sony Music asked us to help launch the Daisy Dares You single, Number One Enemy – here is the viral game on our portal TinyMania.

Wot No Advertising? Lately we've been lucky enough to be working with Viacom on their Neopets and PetPet park sites. Our latest release is a really cute trading card game. There are 4 others recently launched by us dotted around the sites but for those of you that are too busy to hunt them out you can check out video footage of Potion Panic and the trailer for CardCasters on Metacafe.

And that’s not all! there are also recent activations for other Sony Music artists, a brilliant football/arkanoid mash-up and a wicked urban ‘platformer’ for the Southbank Centre - all to be seen in the portfolio on our site. Plus we’ve picked up some excellent new clients, we can't say who yet but for the time being let's just say we're moving into the movie and retail sectors - All will be revealed shortly!

Awards Recognition We were pleased to be finalists in 2 Revolution Awards categories. Considering the relatively small size of the Freeway Fallguy (Sony Music) execution compared to the competition (Disney, the Sun, AKQA etc) this was a real result. This viral game delivered massive audiences, incredible ROI, 75% of all video views and unprecedented UGC. Impressed? You should be! Check out the case study to find out how we did it.

Press: There have been a number of comments and articles in press like NMA and Contagious of late. This larger article we wrote in Contagious came out a little while ago, but then so did our last newsletter. This article in Cream explains more about the Microsoft Pepsi Football Hero campaign.

MemeCounter: Our tracking tool MemeCounter passed a huge milestone recently, having counted over 2 billion visits since its launch a couple of years ago, and remains very much an industry standard in viral game tracking.

Chris made the final 3 in the British Council’s UK Young Interactive Entrepreneur program – no mean feat...given his age!

The Kempt team has grown – we have a new ueber-brainy developer, a new artist (that’s put the crayons bill up again) and an ex-Microsoft Commercial Director. Check us all out on the header above.

Coming Soon: Apart from some imminent and exciting new campaign launches, Martyn will be speaking at the C21 produced “Propaganda Factory” event in early July – the event title is Building Entertainment Brands in the Digital Age and this is exactly what we’ll be offering our fairly unique perspective on. More info on the event at the organiser’s site.

Anonymous Personal News
One of us got married, one of us fell over in stinking mud in front of everyone else, one of us got a music publishing deal, one of us published some comics, some of us went to LA, one of us went to Alton Towers and sat in the bar the WHOLE TIME, and one of us bottled all the worst rides and we all went to a slightly weird nuclear bunker!!

And Finally... Martyn's World Cup Tip "Currently at 150/1 it’s got to be Nigeria. Because that’s who I have in the office sweepstake!" So there you go.