I am really proud to shout about the kick-off of a major global project.
Launched in April 2010, the Pepsi Football Hero campaign is located within MSN and is a significant global activation - http://www.footballhero.uk.msn.com/
Kempt and partners delivered 5 flash games for both the hub and viral release, which invite users to play games taking them from Zero to Hero, and help to unlock exclusive content of the many notable Pepsi Football stars such as Kaka, Drogba, Lampard, Messi, and so on. These games are also rolling out in Instant Messenger too.
As World Cup fever builds, so do the user numbers for this tuly engaging piece of branded content.
From Chris Kempt's Blog
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