Saturday, 18 July 2009

Saturday, 18 July 2009

Kempt Go-Public with New Viral Theory at Online Marketing Show 2009

I’m very pleased to announce that we’ve finally been able to publicly launch our important new research and theories around viral, specifically the power of the medium of games in this space.

We unveiled our ideas in a presentation entitled: Viral, the Content Distribution Lever and the power of Games at the Online Marketing Show on the 30th June 2009. This presentation was the culmination of nearly five years work and research in the viral games space and I’m very pleased to say that it was immensely well received.

Our presentation outlined three simple principles which describe the crucial factors or mechanics that affect the success of a viral campaign: The Content Pool, The Content Ecosystem and The Content Distribution Lever and explained why the nature of the first two in the online games scene help to make flash games the most powerful and most importantly reliable of viral mediums. Interestingly just two days later on the 2nd of July Richard Spalding, Founder of Diffusion Media and Kontraband made a presentation at the Revolution forum where he stated that fewer than one in ten video-based viral campaigns are a success, not good odds in our opinion!

Don’t worry if you missed the presentation though, a substantial article based on it is going to be published shortly (we’ll of course let you know when it’s out) and we’ll be presenting an updated version of the presentation at Ad:Tech London on the 23rd of September.

More information on the show can be found on the OMS 2009 website and the Ad:tech London site.