Friday, 30 January 2009

Friday, 30 January 2009

Advergame: a Definition

Advergame: A type of Branded Content whereby an advertisers message is either incorporated in or presented around a game of some kind.

When distributed on-line (normally as flash games) these are often referred to viral games due to their ability to spread virally around the net both on a peer-to-peer basis and from site-to-site or blog to blog. In the latter cases this occurs because games have a relatively high perceived value and therefore site owners will often publish or link to games that they find and like. This process can be assisted by someone working on the campaign approaching sites that are known to be receptive to games content directly - a process which is known as Seeding.

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