Friday, 30 January 2009

Friday, 30 January 2009

Advergame: a Definition

Advergame: A type of Branded Content whereby an advertisers message is either incorporated in or presented around a game of some kind.

When distributed on-line (normally as flash games) these are often referred to viral games due to their ability to spread virally around the net both on a peer-to-peer basis and from site-to-site or blog to blog. In the latter cases this occurs because games have a relatively high perceived value and therefore site owners will often publish or link to games that they find and like. This process can be assisted by someone working on the campaign approaching sites that are known to be receptive to games content directly - a process which is known as Seeding.

Tuesday, 27 January 2009

Tuesday, 27 January 2009

Chris to speak at Casual Connect Hamburg 2009

I'm very pleased to announce that I've again been invited to speak at Casual Connect Europe, the biggest Casual Games conference in Europe. This year I'll be talking all about metrics for games in a talk wittily entitled: Stat's Amazing!, if you're out there be sure to come along and watch me make a tit out of myself in public... again!

Flash CS4 review for Digital Arts

The Flash-users amongst you might be interested to read the review of Flash CS4 (which has since been dubbed CSPoor by Paul!) that Paul and I have just had published in Digital Arts magazine.
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Friday, 23 January 2009

Friday, 23 January 2009

Kempt Selected for NESTA Mentoring Programme

We are very pleased to announce that Kempt has been selected as one of only 8 UK companies to receive regular mentoring assistance from two top-level industry executives via a pilot scheme run by NESTA as part of their "Raise the Game" initiative which aims to to help drive growth, collaboration and innovation in the UK video games industry.

"It's very difficult to articulate how important this is to Kempt and how privileged we feel to be selected" said Chris Kempt - MD and Founder of the company, "My team at Kempt have achieved some remarkable things over the last few years and I'm very pleased that NESTA have recognised this in accepting us for the scheme, it feels like getting an OBE or something!"

Under the scheme Kempt will be regularly assisted by two very able mentors: Games/mobile games industry entrepreneur John Chasey and Advertising industry heavyweight Steve Taylor who, over the next twelve months, will bring their considerable experience to bear in order to help Kempt to make their next big steps and become a truly world-class organisation.

John is a veteran from the mobile games industry (and the console games sector before that!). He founded award-winning mobile game studio IOMO and built it up before its acquisition in 2004 and after a stint with a NASDAQ listed corporate entity John is back working with a number of smaller entities including Kempt.

Steve has been innovating in media, broadcasting, publishing and communications for three decades. He is currently responsible for innovation at Aegis Media, the UK's most successful media agency group. He integrates strategic direction and leadership mentoring to help evolve and grow businesses, especially those in emerging digital and creative industries.

"It's an huge honour to be working with two individuals with John and Steve's experience and skill" said Chris, "I think the next twelve months will be extremely exciting for all of us, so watch this space!"

The "Raise the Game" mentoring scheme started in January and runs throughout 2009.

Wednesday, 21 January 2009

Wednesday, 21 January 2009

FHM Award Nomination for Mouse of the Dead

I'm very pleased to announce that Mouse of the Dead, our opus project for has been shortlisted in the FHM Web Game Awards 09.

The game which was released under our KillerViral label at the beginning of last year is a project that we're immensely proud of and we're very pleased that it's recieved this recognition from FHM.

We hope you'll play Mouse of the Dead at and vote for it on the awards shortlist page.

Hope you enjoy it and thanks in advance for your vote!