Wednesday, 24 September 2014

Wednesday, 24 September 2014

Games, Advertising & Kart Fighter 3 Hits Windows Phone.

The last week or so has been a historic one for advertising and games industry. Obviously the big news is that Red Bull Kart Fighter 3 was released on Windows Phone today (yaaay!) but, interestingly, its release coincides with the massive clang of a giant penny finally dropping in the Advertising industry.

You see, until now, the advertising industry really hasn't understood games at all - let alone how it could use them effectively. The reason for this is fairly simple - Advertising people just don't really play games. It's an industry that tends to attract intelligent, ambitious, sociable and, often, beautiful people who are really far too busy with social engagements and their career to set aside hours to play the latest AAA title. Indeed, even now that the iPhone has become uniform, they don't tend to use it for play - they're far too busy keeping up with their 1000+ Facebook friends, pretending that they enjoy and get value out of using Twitter and checking out stupid "fail" videos on YouTube.

Anyway... that lack of understanding appears, at last, to be changing. Late last week IAB UK published a report on games which broke the news that a) pretty much everyone plays games and b) most players are quite happy to accept advertising in games in exchange for free content and then the Wall Street Journal waded in with its (apparently unrelated) article "Are Mobile Games The Next Great Ad Medium?".

Obviously this news wasn't much of a surprise to us and it won't be to many of you either but, it's safe to say, that it will come as a surprise to most of the advertising industry. Of particular interest to them will be the revelation that the majority of mobile gamers are in-fact female.

Anyway, how does this relate to Kart Fighter 3? Well, most obviously it's living proof of the fact that games can indeed be used as a hugely effective advertising medium. Over its lifetime it's had well over 16+ million installs and over 60+ million engagements which, in advertising terms is worth £30-60 million. However, if that weren't enough, Kart Fighter is not just an advergame any more - it's a full-blown Free 2 Play game which is actively generating revenue for the brand...

Kempt, ahead of the curve? Undoubtedly :)

Interested in checking out Red Bull Kart Fighter 3 - do so here!:
For iPhone/iPad - For Android - And now, Windows Phone

Tuesday, 12 August 2014

Tuesday, 12 August 2014

Dragons Den and Stunt Gal Release

Well, it's set to be a very big week or so for Kempt.

On Thursday we launched the next instalment of our mobile game series "The Magnificent Stunts" - Epic, parkour-inspired, platform/runner "Stunt Gal". You now can install the complete trilogy:

Stunt Gal iconStunt Gal - Available Now!
only on the App Store (iPhone/iPad)
Stunt Guy icon
Stunt Guy 2.0 - Available now on:
Google Play for Android and the App Store for iPhone/iPad
Reg The Roadkill icon
Reg the Roadkill - Out Now!
Only on the App Store for iPhone & iPad


Then, as revealed by the BBC last Sunday and discussed by our MD - Chris Kempt on Facebook today it looks rather like we'll be hitting the screens of the UK on Dragons Den on Sunday the 17th of August - obviously this was filmed a number of months ago now and we're not able to reveal any details of how it went but as their teaser clip clearly shows we were there to pitch the (now basically finished) Magnificent Stunts project - a series of mobile games starring our mythical stunt family which launched back in May with Stunt Guy 2.0.

So, exciting stuff huh?! Will we get the money? Will Chris manage not to swear on national television? Who knows... but in the meantime:

1) Install the games!
2) Check out the BBC Dragons Den page
3) And, if you'd like to stay in touch with the project then sign up for our newsletter,



So, there you go - madness huh? Wish us luck!

Thursday, 31 July 2014

Thursday, 31 July 2014

Reg the Roadkill & More!

Today sees the start of an exciting series of Kempt releases. Today we've launched:

Reg the Roadkill: a sadistic take on the classic "Frogger", 100% free and iOS exclusive - https://itunes.apple.com/app/reg-the-roadkill/id889158781

Stunt Guy 2.0 1.3: A massive content update featuring:
  • All-New "Banana Time" wheel of fortune-style mode
  • 2 new 5-level films taking the total to 35 levels of mayhem
  • New and improved challenge-mode featuring Nurse Long
  • A new look for Gail Stunt.
  • bug-fixes, refinements and more!
And if that wasn't enough, in two weeks time we're also hoping to release the first version of Stunt Gal: http://www.themagnificentstunts.com/stunt-gal/ - it's an ambitious target, but I reckon we can do it!

So, why the sudden flurry of activity? It's almost as if there's something really big on the horizon huh?!


Saturday, 19 April 2014

Saturday, 19 April 2014

Stunt Guy 2.0 Launch Update (Facebook)

I'm going to try and document the launch of Stunt Guy 2.0 over the next few days, they've been so many findings already and I'm sure other people will find them useful.

I've just added a news update to our Facebook but the key finding thus far would appear to be that it is totally possible to get into the top 20 without getting any App-Store features at all! Once I work out how... I'll feed back!

*** Update *** The Facebook post below is, in fact, incorrect. One thing I've learnt is that - for some reason - it takes App Annie and App Figures 12-24 hours to pick up on features. Since writing this i'm pleased to say that we picked up the following features:

Best New Games (iPhone) - Brazil, China, Japan
Best New Games (iPad) - Brazil, China, Japan, Turkey

Needless to say we are super-pleased with this and relieved that we managed to get the Japanese translation done in time - we're looking into getting the other localisations done this week.

***


Wednesday, 16 April 2014

Wednesday, 16 April 2014

As Stunt Guy 2.0 Launches

Well, D-day has arrived, Stunt Guy 2.0 is hitting App-Stores around the world (it should be in the UK in about 15 minutes) and currently things appear to be going reasonably well?!

Comments and reviews are starting to spring up around the web (we'll try and keep these up to date on the Magnificent Stunts site) we've had loads of supportive emails and messages and generally people seem to be being nice about it on twitter too... all good thus far then!

One thing that has occurred today is that - at the last minute - we managed to sort out a launch event - Literally, this was all organised today! Tomorrow from about 10am we're going to be in Canterbury City centre near the Clock Tower - there'll be four reps from Kempt demoing the game and giving away merch and then - at about 4pm Chris Kempt will be doing a real, actual, stunt! Really!

Check out the announcement on Facebook and, if you happen to be around come along to see a life, or a career, ending!

Monday, 14 April 2014

Monday, 14 April 2014

Stunt Guy 2.0 - 17th April, Whoohoo!



Ladies and jellyspoons, it's our pleasure to announce that Stunt Guy 2.0 will launch world wide on the 17th April 2014.

In Stunt Guy 2.0 Guy and Gail build on the sterling work they did in the first instalment but this time we've added a ton of new features, cars, roadkill...yes, roadkill and explosions. It also features a "free to play" model which endeavours to charm you into submission - we hope it works.

Find out more at: http://www.themagnificentstunts.com/stunt-guy-2/ and on the App Store On Thurs!
Categories: , ,

Friday, 21 February 2014

Friday, 21 February 2014

Stunt Guy 2.0 Teaser Trailer Live!

Sometimes, given that not so long ago we used to describe ourselves as a Marketing Agency, we're staggeringly bad at telling people what we're up to. My only defence is that historically our role was about creating amazing marketing assets and not getting people to them... well, that's my excuse!

Anyway, in a bid to becoming better communicators we've put together a short teaser trailer for Stunt Guy 2.0 which is now approaching beta - hope you like it!

Categories: , ,